Mastermind to Grow Rich

Posted on September 16th, 2010 by Mike

These past few weeks I have been busy working on a project that I have been keeping a bit of a secret. But now I am ready to reveal what I have been working on… I have been hard at working putting together a great new book called, Mastermind to Grow Rich and today I’m asking for a little bit of help.

Mastermind to Grow Rich will cover the benefits and power of the mastermind experience. It will explore case studies, real-life breakthroughs, and examples.
In it, I will also describe how my participation in mastermind experiences has created incredible breakthroughs in my ability to help others, my income and my business, including the creation and launch of CopyDoodles® in 2007.

I know many entrepreneurs have similar stories and testimony about the power of the mastermind.

Do you have a great success story that you think should be told? Send me some of your best mastermind experiences and I might just interview you for the book!

If you’ve never been able to take part in the greatness of a mastermind experience (where you can get invaluable feedback and insights for your business in order to create a potential multi-million dollar idea), or even if you have been to a part of a mastermind experience in the past, you’re in luck.

Not only do you have the chance to attend one with me in 2 weeks on July 30th, but if you attend, you will also be fortunate enough to receive the very 1st draft of my Mastermind to Grow Rich book.

For more information on attending visit:

http://mikecapuzzi.com/vip_mastermind/

Tags: communication, effective, marketing, opportunity, strategies, success

New Response Boosting Content Added to CopyDoodles Membership Site

Posted on September 7th, 2010 by Mike

If you’re looking for an attention-grabbing direct mail piece. One that is tried and proven to work, look no further than the famous Wallet-Mailer created by my friend and Elite Experience Mastermind Member, Nina Hershberger.

The wallet mailer is a unique envelope that stands out from all the other mail in your mailbox and practically begs to be opened. I’ve used it both in my own business and for my private clients with success and can personally vouch for it!

My CopyTemplate of the Month allows you to personalize and customize your Wallet-Mailers right on your very own printer. Included in this CopyTemplate is:

Example cover letter you can “borrow”
Templates for printing on the Wallet-Mailer
Template for printing on Nina’s money bills (range from $20 – $500)
A huge swipe file containing a ton of examples to generate your own ideas on how to use this novel direct mail format

You’ll notice on many of these examples that Nina uses CopyDoodles® extensively to add even more personality to the Wallet-Mailers. Nina even created a special CopyDoodles “money edition” that can be easily used with the Wallet-Mailer. The Money Edition can be found within the CopyBoosters.com member site.

CopyBoosters Members can download this CopyTemplate immediately. Not yet a CopyBoosters.com member?

for more info go visit:

http://www.copyboosters.com/public/become-a-member/

Tags: communication, direct marketing, effective, marketing technique, success

Mike Capuzzi to Be Featured in the Next Edition of The Ultimate Sales Letter Book!

Posted on August 30th, 2010 by Mike

I just received an unexpected fax from Dan Kennedy who wanted to know if I was interested in rewriting the chapter on “graphic enhancements” in his classic book, The Ultimate Sales Letter.

My fax back was short and to the point… HELL YEAH!!!

I own the very first edition (1990) of The Ultimate Sales Letter and it was the book that introduced me to Dan Kennedy and his powerful marketing strategies. To be asked personally by Dan to contribute to the 2011 edition of this book is an honor and shows how important Dan considers the topic of “copy cosmetics.”

As a matter of fact, back in May, I was the guest of Dan at his Business of Copywriting Academy where I discussed the topic of copy cosmetics and the critical relationship between HOW your copy looks and the response it gets.

Over the past few years, I’ve immersed myself in the study of copy cosmetic techniques and strategies. One of these techniques includes the use of handwritten margin notes and doodles, which triggered the idea for CopyDoodles® first for my own client work and most recently for thousands of business owners around the world.

Copy cosmetics are an often overlooked, but critically important topic for any direct response marketer or copywriter. Their proper use allows you to create attention-grabbing marketing that is easy (and fun) to read and makes an emotional connection with the reader. Plus they set you apart from the 97% of marketers who don’t use them.

for the rest of this article and picture of Dan Kennedy’s fax:

http://www.mikecapuzzi.com/dan-kennedy-mike-capuzzi-ultimate-sales-letter-book/

Tags: communication, Dan Kennedy, effective

Attention Grabbing “Handwritten Letter”

Posted on June 29th, 2010 by Mike

Another recent episode of Copyboosters.tv – This episode #14 we share with you how to Create an Attention-Grabbing Handwritten Letter on your Computer. This is a great way to be unique and personalize your message to get a great response from your customer. If used correctly in the right context, these “handwritten letters” can get attention. Watch the video below to learn more about how to implement this great tool to further monetize your marketing efforts.

Tags: communication, Copy Doodles, effective

Eye Catching Bullet Lists

Posted on June 3rd, 2010 by Mike

Another episode of Copybooster TV – The place for tips and techniques of high definition response. In this episode learn how to create your own Eye Catching Bullet, Number and Check Lists. Use these critical copy techniques to improve your marketing.

Tags: communication, Copy Doodles, effective, strategies

Chapter Member Marketing Showdown

Posted on May 20th, 2010 by Mike

A few times a year we pick two chapter members to go head to head in what we call the “marketing showdown”  The whole premise of the marketing showdown is to demonstrate action and implementation. All of the chapter members and myself each receive and enjoy reading Bill Glazer & Dan Kennedy’s NO B.S. Marketing Newsletter every month. The newsletter is jam packed full of insight, business strategies and marketing success nuggets.

A couple of times per year I hold what we call a marketing showdown. It is where I challenge two chapter members to read the NO B.S. Newsletter, run with an idea and monetize it by the next chapter meeting. So the showdown is basically about getting results in less than a month, but it serves as a great learning experience for all of the group to participate and benefit.

The showdown challenges the members to pick a nugget or strategy from the NO B.S. newsletter and then implement the strategy or idea into their business prior to the next monthly chapter meeting. Then live at the meeting, each of the two members go head to head in the showdown. They each have 10-15 minutes to get in front of the group, discuss and share how they implemented the strategy and report back with their results and how they monetized or grew their business thru the Dan Kennedy NO B.S. principle learned from the newsletter. 

Then our whole chapter votes to pick a winner. Not only does the winner get a bunch of fine bonuses and prizes, but most importantly they get the pride and satisfaction of knowing that they took action, implemented an idea and got results in a short period of time. The confidence and success that comes from these sort of activites is just one of the many ways that makes our group so much different from a typical networking group.

If you would like to be my guest at an upcoming chapter meeting please click on the links in the right side bar…….or feel free to visit: 

 www.gkic-philly.com

Also be my guest and feel free to sign-up for our printed monthly newsletter at: www.philadelphiamastermind.com/free-gkic-philly-newsletter

And finally, please don’t hesitate to email me at info@gkic-philly.com for more details about how GKIC-philly can take you and your business to the next level.

To your continued success,

Mike Capuzzi – proud leader of GKIC-philly

May 2010 - GKIC-philly Chapter meeting

Tags: Bill Glazer, Dan Kennedy, direct marketing, effective, GKIC, success

Creative Copyrighting

Posted on April 21st, 2010 by Mike

If you ever wanted to create one of those attention-grabbing, cool-looking handwritten letters on yellow pad paper, on this episode
of CopyBoosters TV, I show you exactly how to do this right in your own office – fast and easy!

I’ve used this technique successfully as have many other marketers and now you can see the exact way I’ve been able to create these personalized letters right on my own printer.

Check it out at:

http://mikecapuzzi.com/handwritten-letter

Tags: communication, effective, GKIC

Why Newsletters Are So Darn Effective – Part III

Posted on February 11th, 2010 by Mike

by: Jim Palmer, The Newsletter Guru (GKIC-Philly Chapter Member)

The two questions people most often ask me are: What do I put in my company newsletter? and How often should I publish? Many companies want to write about what they do, they products they sell, and their latest success story. If written correctly, some of this type of content is okay, and it presents yet another chance to reinforce your reputation as an expert in your industry. However, it is vitally important that your newsletter not be perceived as another sales piece or simply marketing material. Your newsletter should also be light, fun, and interesting to read–so your clients will

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Tags: communication, effective, goals, maintenance, newsletters, repetition, success

Why Newsletters Are So Darn Effective – Part II

Posted on February 4th, 2010 by Mike

by: Jim Palmer, The Newsletter Guru (GKIC-Philly Chapter Member)

As I stated in the first installment of this series, newsletters are darn effective if done correctly! As Dan Kennedy states in his book, nothing works better to maintain your fence than a customer newsletter. The key to a successful customer newsletter is to write it with your customers in mind. Think about what they will enjoy reading, not what you want to write about. Successful newsletters are not all about your business. You need to have a balance of content that informs, educates, and entertains! If your customers feel entertained, and enjoy reading your newsletter, they’ll look forward to

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Tags: articles, communication, effective, entertainment, newsletters, successful

Why Newsletters Are So Darn Effective – Part I

Posted on January 29th, 2010 by Mike

by: Jim Palmer, The Newsletter Guru (GKIC-Philly Chapter Member)

Newsletters are so darn effective because, if done correctly, your customers and prospects READ THEM!! And guess what? When your customers and prospects read your newsletters and enjoy them, they’ll look forward to getting future issues and reading what you have to say! Just think of it – in a low-key, informative (nonmarketing!) manner, you are communicating with your customers. Do not underestimate
how vital it is that you regularly and effectively communicate with your customers. I truly believe that dollar for dollar, newsletters are the most effective marketing tool available.

For most businesses, current customers hold the best

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Tags: communication, effective, newsletters