New Response Boosting Content Added to CopyDoodles Membership Site

Posted on September 7th, 2010 by Mike

If you’re looking for an attention-grabbing direct mail piece. One that is tried and proven to work, look no further than the famous Wallet-Mailer created by my friend and Elite Experience Mastermind Member, Nina Hershberger.

The wallet mailer is a unique envelope that stands out from all the other mail in your mailbox and practically begs to be opened. I’ve used it both in my own business and for my private clients with success and can personally vouch for it!

My CopyTemplate of the Month allows you to personalize and customize your Wallet-Mailers right on your very own printer. Included in this CopyTemplate is:

Example cover letter you can “borrow”
Templates for printing on the Wallet-Mailer
Template for printing on Nina’s money bills (range from $20 – $500)
A huge swipe file containing a ton of examples to generate your own ideas on how to use this novel direct mail format

You’ll notice on many of these examples that Nina uses CopyDoodles® extensively to add even more personality to the Wallet-Mailers. Nina even created a special CopyDoodles “money edition” that can be easily used with the Wallet-Mailer. The Money Edition can be found within the CopyBoosters.com member site.

CopyBoosters Members can download this CopyTemplate immediately. Not yet a CopyBoosters.com member?

for more info go visit:

http://www.copyboosters.com/public/become-a-member/

Tags: communication, direct marketing, effective, marketing technique, success

Chapter Member Marketing Showdown

Posted on May 20th, 2010 by Mike

A few times a year we pick two chapter members to go head to head in what we call the “marketing showdown”  The whole premise of the marketing showdown is to demonstrate action and implementation. All of the chapter members and myself each receive and enjoy reading Bill Glazer & Dan Kennedy’s NO B.S. Marketing Newsletter every month. The newsletter is jam packed full of insight, business strategies and marketing success nuggets.

A couple of times per year I hold what we call a marketing showdown. It is where I challenge two chapter members to read the NO B.S. Newsletter, run with an idea and monetize it by the next chapter meeting. So the showdown is basically about getting results in less than a month, but it serves as a great learning experience for all of the group to participate and benefit.

The showdown challenges the members to pick a nugget or strategy from the NO B.S. newsletter and then implement the strategy or idea into their business prior to the next monthly chapter meeting. Then live at the meeting, each of the two members go head to head in the showdown. They each have 10-15 minutes to get in front of the group, discuss and share how they implemented the strategy and report back with their results and how they monetized or grew their business thru the Dan Kennedy NO B.S. principle learned from the newsletter. 

Then our whole chapter votes to pick a winner. Not only does the winner get a bunch of fine bonuses and prizes, but most importantly they get the pride and satisfaction of knowing that they took action, implemented an idea and got results in a short period of time. The confidence and success that comes from these sort of activites is just one of the many ways that makes our group so much different from a typical networking group.

If you would like to be my guest at an upcoming chapter meeting please click on the links in the right side bar…….or feel free to visit: 

 www.gkic-philly.com

Also be my guest and feel free to sign-up for our printed monthly newsletter at: www.philadelphiamastermind.com/free-gkic-philly-newsletter

And finally, please don’t hesitate to email me at info@gkic-philly.com for more details about how GKIC-philly can take you and your business to the next level.

To your continued success,

Mike Capuzzi – proud leader of GKIC-philly

May 2010 - GKIC-philly Chapter meeting

Tags: Bill Glazer, Dan Kennedy, direct marketing, effective, GKIC, success

The Proper Balance – How to Avoid Getting Truly “Horrifying” Marketing Results

Posted on March 26th, 2010 by Mike

Most successful businesses use direct marketing because they understand its power, measurability, and effectiveness. Successful direct marketing strategies create a proper balance between your targeted MARKET, the appropriate MESSAGE, and the right MEDIA. For business owners interested in generating new business or in extracting incremental revenues from their existing customer base, direct marketing should be a primary weapon. Done right, it returns serious dollars for your business. Done  wrong, your results will be positively frightening.

The key words are “done right.” Throughout my years I’ve seen one common mistake that happens time and time again with most businesses. It goes something like this:

Read the rest of this entry »

Tags: campaign, direct marketing, done right, process, strategies