Why Newsletters Are So Darn Effective – Part II

Posted on February 4th, 2010 by Mike

by: Jim Palmer, The Newsletter Guru (GKIC-Philly Chapter Member)

As I stated in the first installment of this series, newsletters are darn effective if done correctly! As Dan Kennedy states in his book, nothing works better to maintain your fence than a customer newsletter. The key to a successful customer newsletter is to write it with your customers in mind. Think about what they will enjoy reading, not what you want to write about. Successful newsletters are not all about your business. You need to have a balance of content that informs, educates, and entertains! If your customers feel entertained, and enjoy reading your newsletter, they’ll look forward to

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Tags: articles, communication, effective, entertainment, newsletters, successful

Why Newsletters Are So Darn Effective – Part I

Posted on January 29th, 2010 by Mike

by: Jim Palmer, The Newsletter Guru (GKIC-Philly Chapter Member)

Newsletters are so darn effective because, if done correctly, your customers and prospects READ THEM!! And guess what? When your customers and prospects read your newsletters and enjoy them, they’ll look forward to getting future issues and reading what you have to say! Just think of it – in a low-key, informative (nonmarketing!) manner, you are communicating with your customers. Do not underestimate
how vital it is that you regularly and effectively communicate with your customers. I truly believe that dollar for dollar, newsletters are the most effective marketing tool available.

For most businesses, current customers hold the best

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Tags: communication, effective, newsletters