Why Newsletters Are So Darn Effective – Part I

Posted on January 29th, 2010 by Mike

by: Jim Palmer, The Newsletter Guru (GKIC-Philly Chapter Member)

Newsletters are so darn effective because, if done correctly, your customers and prospects READ THEM!! And guess what? When your customers and prospects read your newsletters and enjoy them, they’ll look forward to getting future issues and reading what you have to say! Just think of it – in a low-key, informative (nonmarketing!) manner, you are communicating with your customers. Do not underestimate
how vital it is that you regularly and effectively communicate with your customers. I truly believe that dollar for dollar, newsletters are the most effective marketing tool available.

For most businesses, current customers hold the best

Read the rest of this entry »

Tags: communication, effective, newsletters

How to Create a Unique Selling Proposition (USP)

Posted on January 12th, 2010 by Mike

A person who has never done business with you walks up and asks, “Why should I choose your business versus any other competitive option available to me?” Does this question leave you tongue-tied, or can you quickly and persuasively answer? Your response indicates whether or not you have performed one of the most fundamental and important steps in marketing your business: the development of a unique selling proposition, or USP. Rosser Reeves coined the term USP in his book Reality in Advertising. Reeves, one of the most innovative minds in advertising, created the infamous

Read the rest of this entry »

Tags: development, fundamental, important, marketing, USP