New Response Boosting Content Added to CopyDoodles Membership Site

Posted on September 7th, 2010 by Mike

If you’re looking for an attention-grabbing direct mail piece. One that is tried and proven to work, look no further than the famous Wallet-Mailer created by my friend and Elite Experience Mastermind Member, Nina Hershberger.

The wallet mailer is a unique envelope that stands out from all the other mail in your mailbox and practically begs to be opened. I’ve used it both in my own business and for my private clients with success and can personally vouch for it!

My CopyTemplate of the Month allows you to personalize and customize your Wallet-Mailers right on your very own printer. Included in this CopyTemplate is:

Example cover letter you can “borrow”
Templates for printing on the Wallet-Mailer
Template for printing on Nina’s money bills (range from $20 – $500)
A huge swipe file containing a ton of examples to generate your own ideas on how to use this novel direct mail format

You’ll notice on many of these examples that Nina uses CopyDoodles® extensively to add even more personality to the Wallet-Mailers. Nina even created a special CopyDoodles “money edition” that can be easily used with the Wallet-Mailer. The Money Edition can be found within the CopyBoosters.com member site.

CopyBoosters Members can download this CopyTemplate immediately. Not yet a CopyBoosters.com member?

for more info go visit:

http://www.copyboosters.com/public/become-a-member/

Tags: communication, direct marketing, effective, marketing technique, success

Mike Capuzzi to Be Featured in the Next Edition of The Ultimate Sales Letter Book!

Posted on August 30th, 2010 by Mike

I just received an unexpected fax from Dan Kennedy who wanted to know if I was interested in rewriting the chapter on “graphic enhancements” in his classic book, The Ultimate Sales Letter.

My fax back was short and to the point… HELL YEAH!!!

I own the very first edition (1990) of The Ultimate Sales Letter and it was the book that introduced me to Dan Kennedy and his powerful marketing strategies. To be asked personally by Dan to contribute to the 2011 edition of this book is an honor and shows how important Dan considers the topic of “copy cosmetics.”

As a matter of fact, back in May, I was the guest of Dan at his Business of Copywriting Academy where I discussed the topic of copy cosmetics and the critical relationship between HOW your copy looks and the response it gets.

Over the past few years, I’ve immersed myself in the study of copy cosmetic techniques and strategies. One of these techniques includes the use of handwritten margin notes and doodles, which triggered the idea for CopyDoodles® first for my own client work and most recently for thousands of business owners around the world.

Copy cosmetics are an often overlooked, but critically important topic for any direct response marketer or copywriter. Their proper use allows you to create attention-grabbing marketing that is easy (and fun) to read and makes an emotional connection with the reader. Plus they set you apart from the 97% of marketers who don’t use them.

for the rest of this article and picture of Dan Kennedy’s fax:

http://www.mikecapuzzi.com/dan-kennedy-mike-capuzzi-ultimate-sales-letter-book/

Tags: communication, Dan Kennedy, effective

Attention Grabbing “Handwritten Letter”

Posted on June 29th, 2010 by Mike

Another recent episode of Copyboosters.tv – This episode #14 we share with you how to Create an Attention-Grabbing Handwritten Letter on your Computer. This is a great way to be unique and personalize your message to get a great response from your customer. If used correctly in the right context, these “handwritten letters” can get attention. Watch the video below to learn more about how to implement this great tool to further monetize your marketing efforts.

Tags: communication, Copy Doodles, effective

Copy Stamps

Posted on May 27th, 2010 by Mike

Another episode of Copydoodles TV – Tips and techniques for high definition response.  Learn how to boost your response with Copyboosters. This episode from last year highlights one of our more popular downloads, “The Copy Stamp” – Watch this episode and learn how you can improve your copy with Copyboosters.com

Tags: Copy Cosmetics, marketing technique