The Proper Balance – How to Avoid Getting Truly “Horrifying” Marketing Results

Posted on March 26th, 2010 by Mike

Most successful businesses use direct marketing because they understand its power, measurability, and effectiveness. Successful direct marketing strategies create a proper balance between your targeted MARKET, the appropriate MESSAGE, and the right MEDIA. For business owners interested in generating new business or in extracting incremental revenues from their existing customer base, direct marketing should be a primary weapon. Done right, it returns serious dollars for your business. Done  wrong, your results will be positively frightening.

The key words are “done right.” Throughout my years I’ve seen one common mistake that happens time and time again with most businesses. It goes something like this:

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Tags: campaign, direct marketing, done right, process, strategies

How to Boost Response

Posted on March 24th, 2010 by Mike

Hey Everyone,  Here is a short video we created to show you how you how you can boost your response without changing a single word of your copy. Check it out and anyone that wants more information about response boosting strategies and techniques should checkout:  http://www.copyboosters.com/public/

March 10th – Special Guest – The “Mayflower Madam”

Posted on March 2nd, 2010 by Mike

Our Wed March 10th – GKIC-Philly Chapter meeting is something you won’t want to miss.

We are fortunate to have Sydney Biddle Barrows scheduled to come speak to our Philadelphia chapter and give a full 1+ hour presentation revealing “The Secrets to Creating a Unique and Compelling Customer Experience”

Sydney is a New York Times best-selling author, entrepreneur, speaker and all around recognized authority on the Customer Experience. She consults with business owners, entrepreneurs and professional practices to identify the Experience they are currently delivering and then works with them to develop more effective ways for them to interact with their customers in order to create meaningful and memorable Experiences that add value to what they already do or sell.

The meeting starts promptly at 7 pm and this is a must attend opportunity to learn from a powerful authority onHow to Create a Unique and Compelling Customer Experience.

Meeting details at:  www.GKIC-PHILLY.com

Tags: GKIC, March meeting, speaker, Sydney Biddle Barrows