Discover the Attention-Grabbing, Response-Boosting Power of Handwritten Margin Notes and Doodles
Discover the Attention-Grabbing, Response-Boosting Power of Handwritten Margin Notes and Doodles
by: Jim Palmer, The Newsletter Guru (GKIC-Philly Chapter Member)
So many people ask me if they would be wise to save the printing and postage costs of their newsletters and instead send their customers e-mail newsletters. My answer is typically very short–no. While various types of e-mail marketing can be effective and enhance your printed newsletter, they are in no way a replacement. Printed newsletters have many proven benefits that you simply cannot achieve through e-mail. Printed newsletters are convenient and portable (your customers can read them at home, while traveling, in their easy chair, or in the tub!). Printed newsletters are easy to read and make notes on, and they can be
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Tags: benefits, communication, e-mail, newsletter, print, readership
Mara Glazer interviews inventor of CopyDoodles and successful entrepreneur, Mike Capuzzi, at the 2009 Glazer-Kennedy Information Marketing Summit in Atlanta. Mike talks about the importance of being surrounded by like-minded individuals and shares his secret of achieving success in his niche/market and how he has maintained success in the recession.
Tags: Bill Glazer, Copy Doodles, Dan Kennedy, GKIC, Info-Summit, Mara Glazer, recession, success
Our Wed March 10th – GKIC-Philly Chapter meeting is something you won’t want to miss.
We are fortunate to have Sydney Biddle Barrows scheduled to come speak to our Philadelphia chapter and give a full 1+ hour presentation revealing “The Secrets to Creating a Unique and Compelling Customer Experience”
Sydney is a New York Times best-selling author, entrepreneur, speaker and all around recognized authority on the Customer Experience. She consults with business owners, entrepreneurs and professional practices to identify the Experience they are currently delivering and then works with them to develop more effective ways for them to interact with their customers in order to create meaningful and memorable Experiences that add value to what they already do or sell.
The meeting starts promptly at 7 pm and this is a must attend opportunity to learn from a powerful authority on How to Create a Unique and Compelling Customer Experience.
by: Jim Palmer, The Newsletter Guru (GKIC-Philly Chapter Member)
The two questions people most often ask me are: What do I put in my company newsletter? and How often should I publish? Many companies want to write about what they do, they products they sell, and their latest success story. If written correctly, some of this type of content is okay, and it presents yet another chance to reinforce your reputation as an expert in your industry. However, it is vitally important that your newsletter not be perceived as another sales piece or simply marketing material. Your newsletter should also be light, fun, and interesting to read–so your clients will
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Tags: communication, effective, goals, maintenance, newsletters, repetition, success
by: Jim Palmer, The Newsletter Guru (GKIC-Philly Chapter Member)
As I stated in the first installment of this series, newsletters are darn effective if done correctly! As Dan Kennedy states in his book, nothing works better to maintain your fence than a customer newsletter. The key to a successful customer newsletter is to write it with your customers in mind. Think about what they will enjoy reading, not what you want to write about. Successful newsletters are not all about your business. You need to have a balance of content that informs, educates, and entertains! If your customers feel entertained, and enjoy reading your newsletter, they’ll look forward to
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Tags: articles, communication, effective, entertainment, newsletters, successful
