Why Newsletters Are So Darn Effective – Part I

Posted on January 29th, 2010 by Mike

by: Jim Palmer, The Newsletter Guru (GKIC-Philly Chapter Member)

Newsletters are so darn effective because, if done correctly, your customers and prospects READ THEM!! And guess what? When your customers and prospects read your newsletters and enjoy them, they’ll look forward to getting future issues and reading what you have to say! Just think of it – in a low-key, informative (nonmarketing!) manner, you are communicating with your customers. Do not underestimate
how vital it is that you regularly and effectively communicate with your customers. I truly believe that dollar for dollar, newsletters are the most effective marketing tool available.

For most businesses, current customers hold the best

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Tags: communication, effective, newsletters

How to Create a Unique Selling Proposition (USP)

Posted on January 12th, 2010 by Mike

A person who has never done business with you walks up and asks, “Why should I choose your business versus any other competitive option available to me?” Does this question leave you tongue-tied, or can you quickly and persuasively answer? Your response indicates whether or not you have performed one of the most fundamental and important steps in marketing your business: the development of a unique selling proposition, or USP. Rosser Reeves coined the term USP in his book Reality in Advertising. Reeves, one of the most innovative minds in advertising, created the infamous

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Tags: development, fundamental, important, marketing, USP

Welcome to Philadelphia Master Mind!

Posted on January 4th, 2010 by Mike

This Local Group Will Help You Discover Smart,
Effective Strategies For Surviving These Trying Times!

GKIC-Philly is a group of over 165 business owners, sales and marketing professionals, entrepreneurs, and professional practice owners interested in learning more about the direct marketing strategies and techniques taught by marketing gurus, Dan Kennedy, Bill Glazer and Michael Capuzzi.

Our first meeting was August 2006 and since then we have been changing lives and improving businesses!

Why GKIC-Philly May Be Right For You

GKIC-Philly offers you a unique opportunity to learn

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Tags: entrepreneurs, GKIC, opportunity, Philly, professional, strategies