I just received an unexpected fax from Dan Kennedy who wanted to know if I was interested in rewriting the chapter on “graphic enhancements” in his classic book, The Ultimate Sales Letter.
My fax back was short and to the point… HELL YEAH!!!
I own the very first edition (1990) of The Ultimate Sales Letter and it was the book that introduced me to Dan Kennedy and his powerful marketing strategies. To be asked personally by Dan to contribute to the 2011 edition of this book is an honor and shows how important Dan considers the topic of “copy cosmetics.”
As a matter of fact, back in May, I was the guest of Dan at his Business of Copywriting Academy where I discussed the topic of copy cosmetics and the critical relationship between HOW your copy looks and the response it gets.
Over the past few years, I’ve immersed myself in the study of copy cosmetic techniques and strategies. One of these techniques includes the use of handwritten margin notes and doodles, which triggered the idea for CopyDoodles® first for my own client work and most recently for thousands of business owners around the world.
Copy cosmetics are an often overlooked, but critically important topic for any direct response marketer or copywriter. Their proper use allows you to create attention-grabbing marketing that is easy (and fun) to read and makes an emotional connection with the reader. Plus they set you apart from the 97% of marketers who don’t use them.
for the rest of this article and picture of Dan Kennedy’s fax:
http://www.mikecapuzzi.com/dan-kennedy-mike-capuzzi-ultimate-sales-letter-book/
Another recent episode of Copyboosters.tv – This episode #14 we share with you how to Create an Attention-Grabbing Handwritten Letter on your Computer. This is a great way to be unique and personalize your message to get a great response from your customer. If used correctly in the right context, these “handwritten letters” can get attention. Watch the video below to learn more about how to implement this great tool to further monetize your marketing efforts.
Anyone in the West Chester area is welcome to come be my guest tonight at our June Chapter meeting. We host a successful mastermind meeting of Philadephia-area based entrepreneurs and professionals. We meet monthly in West Chester, PA to share and brainstorm successful business strategies and concepts.
Come see what we are all about.
details at – www.GKIC-philly.com
Tonight we have a special speaker talking about optimizing
your website and our marketing throwdown competition.
We have a jammed-packed meeting scheduled,
including a Marketing Throwdown featuring
Rose Payne and Gary Bloomer and a special
presentation from chapter member,
Bill Parlaman on:
“The 7 Most Common and Costly Mistakes
Business Owners Make With Their Website and
How to Fix Them Immediately”
If you have a website for your business, you
don’t want to miss this chapter meeting!
Once again – details at www.gkic-philly.com
Hope to see you tonight !!
Another episode of Copybooster TV – The place for tips and techniques of high definition response. In this episode learn how to create your own Eye Catching Bullet, Number and Check Lists. Use these critical copy techniques to improve your marketing.
Another episode of Copydoodles TV – Tips and techniques for high definition response. Learn how to boost your response with Copyboosters. This episode from last year highlights one of our more popular downloads, “The Copy Stamp” – Watch this episode and learn how you can improve your copy with Copyboosters.com
A few times a year we pick two chapter members to go head to head in what we call the “marketing showdown” The whole premise of the marketing showdown is to demonstrate action and implementation. All of the chapter members and myself each receive and enjoy reading Bill Glazer & Dan Kennedy’s NO B.S. Marketing Newsletter every month. The newsletter is jam packed full of insight, business strategies and marketing success nuggets.
A couple of times per year I hold what we call a marketing showdown. It is where I challenge two chapter members to read the NO B.S. Newsletter, run with an idea and monetize it by the next chapter meeting. So the showdown is basically about getting results in less than a month, but it serves as a great learning experience for all of the group to participate and benefit.
The showdown challenges the members to pick a nugget or strategy from the NO B.S. newsletter and then implement the strategy or idea into their business prior to the next monthly chapter meeting. Then live at the meeting, each of the two members go head to head in the showdown. They each have 10-15 minutes to get in front of the group, discuss and share how they implemented the strategy and report back with their results and how they monetized or grew their business thru the Dan Kennedy NO B.S. principle learned from the newsletter.
Then our whole chapter votes to pick a winner. Not only does the winner get a bunch of fine bonuses and prizes, but most importantly they get the pride and satisfaction of knowing that they took action, implemented an idea and got results in a short period of time. The confidence and success that comes from these sort of activites is just one of the many ways that makes our group so much different from a typical networking group.
If you would like to be my guest at an upcoming chapter meeting please click on the links in the right side bar…….or feel free to visit:
Also be my guest and feel free to sign-up for our printed monthly newsletter at: www.philadelphiamastermind.com/free-gkic-philly-newsletter
And finally, please don’t hesitate to email me at info@gkic-philly.com for more details about how GKIC-philly can take you and your business to the next level.
To your continued success,
Mike Capuzzi – proud leader of GKIC-philly
May 2010 - GKIC-philly Chapter meeting
On Wed 5/12 we had a suprise visit from Charlie McDermott Jr, star actor from the ABC hit comedy, “The Middle”. Charlie is the son of our very own chapter member Charlie McDermott Sr. – GKIC Marketer of the Year and President of Standout Video and Marketing Services. Here is a picture of me and both Charlie Jr and Charlie Sr.
The Middle sitcom star Charlie McDermott
If you ever wanted to create one of those attention-grabbing, cool-looking handwritten letters on yellow pad paper, on this episode
of CopyBoosters TV, I show you exactly how to do this right in your own office – fast and easy!
I’ve used this technique successfully as have many other marketers and now you can see the exact way I’ve been able to create these personalized letters right on my own printer.
Check it out at:
http://mikecapuzzi.com/handwritten-letter
“Discover How the GKIC-Philly Gold Mastermind & Coaching Group Can Help You Grow Your Business in 2010 and Beyond!”
Get all the info at:
http://www.gkic-philly.com/mastermind
Most successful businesses use direct marketing because they understand its power, measurability, and effectiveness. Successful direct marketing strategies create a proper balance between your targeted MARKET, the appropriate MESSAGE, and the right MEDIA. For business owners interested in generating new business or in extracting incremental revenues from their existing customer base, direct marketing should be a primary weapon. Done right, it returns serious dollars for your business. Done wrong, your results will be positively frightening.
The key words are “done right.” Throughout my years I’ve seen one common mistake that happens time and time again with most businesses. It goes something like this: (more…)
